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Google Analytics Certification Practice Test
Metrics
Google Analytics Certification
Metrics Practice Test
Question 1 of 3
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Which of the following would be a proper value for the utm_content parameter?
A
spring_sale
B
banner_ad_1
C
email
D
ppc
Use utm_content to differentiate ads or links that point to the same URL. Often used for A/B testing and content-targeted ads.
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