Free Google Analytics Certification
Practice Tests

What is the Google IQ test?

The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics. It’s a free 70-question, open book exam that combines true/false, multiple choice and "choose all that apply" questions.

You need at least an 80% (56/70) score to pass and have 90 minutes to complete the online exam and there's no pausing the exam or skipping questions.

Who gives it? Google

The Google IQ certification exam is offered online through the Google Partners program.

Who can take it?

Anyone is eligible to take the Google Analytics Certification exam and the test can be taken at any time. The only restriction is that candidates must wait seven days after failing the exam to retake it.

What happens when I pass?

After you pass the online exam you'll be recognized with a Google Analytics Individual Qualification (GAIQ) certification and can promote your skills by sharing your certification status on your Google Partners public profile page. GAIQ certification remains current for 18 months from the date you pass.

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Questions cover using metrics to segment and analyze website traffic.
25 Questions

Digital Analytics Practice Test

Questions cover fundamental digital analytics and online business concepts.
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Goals & Events Practice Test

Questions cover goals, goal conversions, tracking events, and funnels.
26 Questions